Proving the value of creating a podcast and obtaining buy-in from executive leadership was easy compared to facing the COVID-19 pandemic.

Role: Communications Strategist/Producer

Industry: Media & Edu-tainment, Retail

Client: DICK’S Sporting Goods

Objective: Greenlight the production of a DICK’S branded podcast called More than the Game featuring personal stories from in-house personnel, new product announcements from visiting brands, and regular spots for in-house product development.

Challenge: Proving the value of creating a themed podcast and obtaining buy-in from executive leadership.

Approach: I teamed with a colleague with significant skills in front a microphone to develop a pitch deck and a series of on-spec episodes featuring DSG HQ team members.

Results: We pitched the idea to our VP at the beginning of 2019. She loved the idea, clearing the way for a greenlight. And then the COVID-19 pandemic happened, shifting everything to a work-from-home scenario and making the production of an in-person podcast less than ideal. Ultimately, the concept was tabled indefinitely. Candidly, in my opinion, it’s still a viable concept.

Key Deliverables:

• Research and copy for the initial pitch.

• Production of proof of concept shows.